If you’re only using email to send quotes, you’re leaving serious money on the table.
SmartMoving customers are proving that with the right campaigns and automation, email is a revenue engine—reaching cold leads, loyal fans, and everyone in between.
See exactly how in this webinar.👇
1. Your contact list is a goldmine
Most movers are sitting on a pile of customer emails but don't have a plan to use them. Meanwhile, SmartMoving users are activating their list to rebook, upsell, and get referrals.
What they’re doing:
- Segmenting customers by move date, service, or location
- Sending friendly updates ("happy holidays" or "now offering storage")—not just promos
- Automating post-move check-ins and review requests
💯Why it works: Past customers are your best leads. Email keeps you top of mind when it’s time to move again.
"If you've been around 10-20 years, you've got heaps of old contacts. Smart Marketing helps you put them to work. Just set it and forget it—reach out at one, three, and five years with a simple ‘Moving again?’ or ‘Know someone who is?’ Easy win."
-Gavin Pack, CEO @ Simple Move
2. More campaigns ≠ more work
But it does = more revenue. Movers running multiple campaigns can hit new leads, booked customers, and referral partners at the right moment—and rake in revenue without "doing marketing" all day.
What they’re doing:
- Nurturing cold leads with “value-first” emails
- Nudging booked customers to add packing or buy valuation
- Promoting limited-time offers to fill slow weeks
💯Why it works: You're hitting everyone (past, present, and future customers) without being spammy.
3. Track outcomes, not just opens
Open rates are nice, but booked jobs pay the bills. Smart Marketing shows movers what’s working so they can tweak, test, and turn every email into real revenue.
What they’re doing:
- Tracking booked jobs and ROI per campaign
- Doubling down on top performers
- Cutting emails with high unsubscribe rates (~1%)
💯Why it works: When you track outcomes, not vanity metrics, you get smarter with every send.
“Before SmartMoving, we had almost no data tracking. Now we know exactly how many leads come in, how many close, and how much revenue we’re booking. It’s beautiful.”
- Andy Lopez, Marketing Director @ MG Moving
Email isn't dead (not when you do it right)
Most movers don’t treat email like a revenue channel. But the smartest ones do—and they’re cashing in.
When you turn the contacts you already have into booked jobs, referrals, and repeat revenue, you don't have buy lists or kiss babies. Less chasing, more converting.👇
Smart Marketing FAQs
❓Is this like Mailchimp, but built into SmartMoving?
You got it. But better.
Smart Marketing gives you the same campaign-building power as Mailchimp—but it’s built inside your SmartMoving system. That means no exporting contacts or guessing ROI. You can launch targeted email campaigns straight to your leads and customers, then track exactly which ones land booked jobs and real revenue.
❓Is this a replacement for Moversville?
No, and it doesn’t have to be.
Moversville is a service. Smart Marketing is a tool. You can still use Moversville to build templates and plan campaigns—now they just do it inside SmartMoving. They’re learning the ropes of our new platform and will be ready to help you build high-converting email campaigns right here, soon.
❓Do I have to warm up my own IPs and domains?
Nope. We handle all of it.
Smart Marketing manages your IPs and domain reputation behind the scenes. We warm them up, monitor performance, and keep your campaigns landing in inboxes, not spam folders. You focus on the message. We’ll make sure it gets delivered.
❓Can I track opens and clicks?
Yep. And then some.
You’ll see open rates, click rates, unsubscribes, spam flags, and more. It’s all right there in your dashboard so you can tweak what’s not working and double down on what is.
❓Do I get replies to the emails? Can I set the sender?
100%. You’re in control.
Set the sender name and reply-to email in your Brand Settings. Want replies going to your sales manager? Your dispatcher? Yourself? Done. You can manage multiple sender profiles, so each brand or campaign stays personal and professional.
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