You don’t need another truck to grow. You need to know your numbers.
Most movers think growth means more gear, more crews, and more ads. But the movers who actually scale—the ones adding revenue month after month—have a different habit. They take 10 minutes a week to look at three numbers. That’s it. Three.
It sounds simple because it is. But we’ve seen this work over and over again. When owners track these numbers weekly, they catch problems early, stop wasting money on bad leads, and start making real progress.
Let’s break it down.
1. Booked jobs per week
This is your baseline. How many moves did you actually book last week? Not leads. Not quotes. Real jobs, locked in on the calendar.
If you don’t know this number by Monday morning, you’re running your business in the dark.
"The first thing I do in the morning is look at the total number of jobs for each location, and compare it to past periods."
-Tiam Behdarvandan, Let's Get Moving
You might be getting 100 calls a week, but if only 20 of those turn into booked jobs, you’ve got a hole somewhere in your process. Maybe quotes are going out too slow. Maybe no one's following up (or giving up after one try). Maybe your sales team is stretched too thin. But you won’t know unless you’re watching the number.
Even if you know how many jobs you're doing daily—start tracking it weekly, by lead source if you can. The patterns show up fast. Once you see them, you can fix them. And then you can make a plan for driving bookings even when the market slows down.
Proof it matters: My Guys Moving & Storage cut their time to book a job by 60% and now book over 70% of their estimates after switching to SmartMoving.
2. Average job value
Let’s say you booked 20 jobs last week. Great. But were they worth it?
If the average job is bringing in $1,500 and it’s costing you $1,200 to run it, that’s not growth. That’s working your tail off for a few hundred bucks and hoping the truck doesn’t break down.
Job value tells you if you’re charging right. It shows whether you're upselling the right services, or underpricing out of fear of losing the deal. It also tells you whether you’re attracting the kind of customers who want quality or just the cheapest option.
"If you're going to do moves, why not do fewer moves and make more money off of them?”
-Zane Ponsetti, Wildcat Movers
Most movers can guess what their average job value is. But seeing it in black and white? Maybe once a month on the P&L, or in a pinch when cash feels tight. That's too late. Check it weekly. Even better, break it out by job type. You’ll be surprised what’s really making you money and what isn’t.
A mover we work with raised their average job value by just $100. That one change added over $50,000 in revenue across the year. No extra marketing. No extra crews. Just better pricing and better jobs.
Proof it matters: Swamp Rabbit Moving adjusted their pricing and job mix after realizing some of their high-revenue long-distance jobs were less profitable than local ones. Now they make 20% net profit on $5.5M in revenue.
3. Booking rate
Out of all the leads you got last week, how many turned into jobs? This is the number that separates the busy from the profitable.
If 20 people reached out today and only four of them booked, something’s broken. You might be slow to respond. Your quotes might be landing in spam folders. Or your team might be dropping the ball because they don't have a clear process to follow.
| 👉What's a good booking rate for your moving company? Find out here! |
Most moving companies think they need more leads. But 9 times out of 10, they just need to close more of the ones they already have.
“The magic happens when you increase that booking percentage. You can almost double your moving company by maximizing the leads you have.
-Grant Korzetz, Eco Movers
Proof it matters: Eco Movers 3X'd their revenue and boosted their booking rate from 20% to 50% after building a systematized sales process in SmartMoving.
Real growth is boring
It’s not a big secret. It’s not a magic app or some marketing hack. It’s knowing your numbers, reviewing them consistently, and making small adjustments every week.
The movers who grow don’t get there by guessing. They get there by measuring.
Booked jobs. Average job value. Booking rate. That’s your weekly scoreboard. Not revenue goals three months from now. Not your total trucks. Just those three numbers. Every Monday. No excuses.
If you’re using SmartMoving, they’re already in your dashboard. If you’re not, that’s fine too. Track them in a notebook. Put them on a whiteboard in the office. Text them to yourself if you have to.
Just don’t ignore them. Because the guys watching these numbers are the ones who can withstand the brutal seasonality of moving—and build something that lasts.
Not tracking these? Still doing it all on paper?
Let us show you how the most profitable movers are running their numbers, and how you can too. Book a quick walkthrough of SmartMoving and see what better visibility looks like.
