Running a moving company is tough enough without having to play “marketer” on the side.
Between managing crews, booking jobs, and keeping customers happy, finding time for marketing feels impossible.
But here’s the truth: marketing doesn’t have to be complicated. Or expensive. With a few simple email campaigns—many of them running on autopilot—you'll be booking more jobs, upselling services, and winning back customers before your morning coffee gets cold.
Let’s look at the most valuable campaigns for movers and why they matter.
One-time email campaigns
These are emails you send once, often tied to a date or event. They’re a great way to keep your brand top of mind and show up in the inbox when customers are paying attention.
1. Newsletters
Behind the beautifully branded trucks, you're a team of people who care about they work you do. And that's exactly what customers want to see. Stay connected by sharing updates, moving tips, and reminders about your services. Regular communication keeps you in the running when customers (or their friends) need movers.
2. Seasonal and holiday messages
Think New Years, Memorial Day, back-to-school. These emails say more than “happy holidays”—they remind customers you’re here for them year-round. A simple message at the right time builds goodwill and sets you apart from competitors.
3. Promotions
Got an open week you want to fill? Running a storage special? A promotional campaign is a great way to push limited-time offers that drive immediate bookings or upsells.
Automated email campaigns
"Set it and forget it" doesn't work in channels like Google Ads. But in email marketing? It works wonders.
Automated campaigns run on their own, triggering off of customer data and actions—like booking status, move date, or last contact—so the message is perfectly timed. And you don't have to micromanage anything.
1. Upsell and cross-sell
After a customer books, they often still need services like packing, storage, or valuation coverage. Automated upsell campaigns reach them at key moments:
- 24-48 hours after booking (while they're still in planning mode)
- 2 weeks before move day (when they’re finalizing details)
- 3-5 days before the move as a last reminder
This timing helps you increase revenue without extra effort .
2. Loyalty campaigns
After the move, there are several ways to stay in touch:
- Send a thank-you
- Ask for a review
- Offer a referral incentive
These simple messages encourage repeat business and referrals—your highest-quality leads.
You can also set up multiple check-ins with your customers: 1 week after their move, 1 month later, and at their 1-year anniversary. These touch points build loyalty and give you opportunities to get creative with how you engage.
3. Lost lead / win-back campaigns
Not every estimate converts. Automated win-back campaigns re-engage leads who went quiet, reminding them why your company is the right choice. Even months later, this can turn a “no” into a “yes.”
4. Estimate nurture campaigns
When someone requests a quote but doesn’t book right away, an automated nurture series can drive them to action. Use these emails to answer FAQs, overcome objections, build trust, and convert more estimates into jobs.
6. Anniversary campaigns
Six months or a year after a move, check in to thank customers, remind them of your services, or offer referral incentives. This keeps your brand top of mind when they or their friends move again.
7. Educational campaigns
Send helpful resources like packing tips, moving checklists, or reminders leading up to move day. This reduces customer stress, builds trust, and positions your company as the expert.
8. Seasonal triggers
Set campaigns to run seasonally, leading up to peak times in summer, around college move-ins, and the start of the new year. The result? Customers see you at the exact time they’re planning a move.
Why email matters for movers
Most movers hang their livelihood on word-of-mouth, ads, and mailers. These are good lead sources, but with email automation, you unlock more:
âś… More jobs: Keep your calendar full with repeat and referral business.
âś… More upsells: Increase average move value by selling add-ons you already offer.
âś… More bang: See which campaigns drive the most jobs, referrals, and upsells.
âś… Perfect timing: Let your CRM handle audience targeting and timing for you.
The bottom line? Email marketing helps you win more jobs with less work.
The jobs are yours. Take them!
Whether you're hitting up past customers or new prospects, email is one of the easiest, highest-ROI channels for movers. With Smart Marketing, you can run all of these campaigns directly from your CRM, track results, and let automation do the heavy lifting. 🦾
Boost business without breaking a sweat.
