Here's how movers turn their CRM data into revenue without any extra tools.
Email marketing is one of the best-performing, low-cost ways to drive repeat business, upsell services, and be the recommended company when a friend says "know any movers?"
But only 52% of moving companies do email marketing, according to our data.
So, what’s stopping the other half?
You're a mover, not a marketer...
Marketing is a full-time job. If your days are filled with sales calls and dispatch calendars, marketing gets put on the back burner.
Exporting lists. Cleaning data. Building emails. Wondering, "What do I even say?" It's too much.
And that's before you beat your head against he wall trying to get data from your email marketing software into your moving CRM to measure any kind of results. 🥴
Smart Marketing will be your best friend
Now picture an email marketing tool built directly into your core moving software. No list exports. No new logins. No marketing degree required. That's Smart Marketing.
“Email marketing is a huge driver of top funnel, leads, and customers. SmartMarketing is a beautiful way to do it without needing Mailchimp or Klaviyo."
- Gavin Pack, CEO of Simple Move
Email marketing drives revenue for movers
You probably already invest in:
- Direct mail
- Google Ads
- Moving lead providers
- Referral partners
But what happens after the lead comes in?
If you're not following up proactively and staying in touch after the move, you're leaving money on the table. Top movers get 25% or more of their business from past customers and referrals.
Email marketing is one of the best ways to stay top of mind and bring those customers back.
Let’s break it down.
Get more repeat and referral jobs
Keep your brand in front of past customers and drive referral activity through smart, automated follow-ups.
📫Here are 11 email marketing campaigns to try.
Upsell services before move day
You won the job. Why not make more from it? Promote packing, storage, valuation, and other add-ons with perfectly timed emails to target customers.
Turn your CRM data into marketing power
You already have the data. Smart Marketing lets you use it. Automatically segment your customers by service type, status, move date, review tags, and more to send the right message at the right time.
Why other email platforms don't cut it
Even the best email tools fall short for movers. Why?
- They're not built for your industry
- They require constant list exports from your CRM
- They can't track ROI back to booked jobs
- They don't understand moving workflows
TL;DR: They're built for marketers. Not movers.
Smart Marketing is built for movers
Like everything in SmartMoving, Smart Marketing is built for moving companies. Here's what makes it unique.
Automated campaigns that win
Set up seasonal promotions, win-back campaigns, and upsells in minutes. Smart Marketing even comes with built-in templates—easy to customize and ready to send.
CRM-powered targeting
Create segments based on real-time job and customer data. Think lost leads, completed jobs that haven't left a review yet, and customers coming up on their 1-year move anniversary.
No importing, exporting, or stale lists.
Real ROI tracking
Email metrics like open rate and click-through rate are important. But what you really want to know is: which campaigns actually win jobs, referrals, and upsells?
With Smart Marketing, the answers are clear. All in one dashboard.
Simple campaign builder
No design skills needed. Use our easy drag-and-drop builder, tooltips, and Smart Academy training to launch campaigns faster than your best crew can load a truck.
Better deliverability
Don't want your emails blocked or sent to spam folders? We provide dedicated SmartMoving subdomains to protect your sender reputation and make sure your emails reach their recipients.
Who is Smart Marketing for?
Whether you're a solo operator or managing a full team, Smart Marketing helps you win more jobs with less work.
✅ Owners & operators: Easily track marketing performance and ROI
✅ Sales teams: Automate your follow-ups and close jobs faster
✅ Office staff: Run professional campaigns without needing design or marketing experience
Killer marketing without the MBA
Smart Marketing takes what you have—a CRM full of data—and turns it into targeted, automated email campaigns that work. No extra tools. No big learning curve. Polished marketing in a system you already use.👇
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