Here's the cold truth: You're probably overpaying for leads that your competitors are scrambling over like dropped dollars in a parking lot.
Our data shows only 44% of movers hit their revenue goals in 2024. The winners? They're not just buying more leads—they're buying smarter.
👉 Buying leads is one way to boost volume. Don't miss 14 more lead gen strategies for movers.
Buying leads isn’t as easy as it sounds
Let's rip off the bandaid:
- Most leads are sold 3-5 times (translation: you're racing 4 other movers to the phone)
- 41% of movers can't track which leads actually make money
- Only 1 in 10 movers focus on profitability (don't be that guy)
Best lead providers in 2025
We're comparing top lead providers with a proven track record in the moving industry.
1. USA Home Listings
- Pros: Daily fresh listings, users report 2-3x revenue boost
- Cons: Leads are shared with competitors
- Real talk: Only worth it if you can respond within 5 minutes
2. Moving Leads
- Pros: Exclusive territories, verified homeowner data, full-service mail campaigns
- Cons: Limited digital presence, mostly direct mail
- Real talk: Get in front of prospects before they hit Google
3. MovingLeads.ai
- Pros: AI targeting puts your ads in front of likely customers across channels
- Cons: Premium pricing, need solid brand presence
- Real talk: Perfect for 10+ truck operations ready to dominate their market
4. moveBuddha
- Pros: Pre-qualified leads, high intent customers
- Cons: Selective with partners, limited markets
- Real talk: Premium leads from active shoppers
5. Moving.com
- Pros: Part of Realtor.com, strict vetting process
- Cons: Competitive bidding for leads, must meet strict licensing requirements
- Real talk: Worth it for licensed movers
6. IRELO
- Pros: Instant validated leads, customizable campaigns
- Cons: Higher volume requirements, mainly focused on larger operations
- Real talk: Solid choice if you can handle 50+ moves monthly
7. Billy.com
- Pros: No contracts, variety of lead types, works with your CRM
- Cons: Must pre-pay, targets larger operators ($5M+ revenue)
- Real talk: Good fit for big operations wanting to pay-as-you-go
8. MoveAdvisor
- Pros: Real-time phone validation, max 3-company lead sharing, detailed inventory lists
- Cons: Setup process can be clunky, may need technical help
- Real talk: Good source for pre-qualified leads with complete inventory lists
9. Move Matcher
- Pros: Verified phone leads, limited sharing (max 3 companies), detailed move info
- Cons: Requires constant price updates, must register in each state
- Real talk: Works well if you have competitive rates and strong reviews
10. Moving Shortly
- Pros: New and under-contract home listings daily, customizable radius up to 60 miles
- Cons: More DIY approach—you handle the outreach to leads
- Real talk: Great for hustlers who want a first crack at new listings
Now, to turn those leads into jobs...
Buying leads is easy. Making money from them? That's where most movers struggle.
Here's what separates dead leads from dollars in the bank:
Lightning-fast response times
Speed to lead matters, and the numbers don't lie.
Here's what you're up against:
- 29% of movers respond within 5 minutes
- 18% respond within 10 minutes
- 13% respond within 30 minutes
- 17% respond in 1 hour
- 23% respond after 1 hour
Ruthless profit tracking
Don't just buy leads, book, repeat.
Top movers drill in and keep tabs on their returns:
- Track profit on every job (54% of moving companies don't do this)
- Know their cost per lead down to the penny
- Measure ROI by lead provider—and cut the losers fast
A sales system that actually works
Here's how best-in-class companies book 40% or more of their leads:
- Pay sales commission
- Build affiliate networks
- Track leads and sales in a moving CRM (79% of moving companies do this)
- Book $430k per salesperson per year (that's $76k more than industry average)
Make your paid leads more profitable
Putting more leads in just to let them leak out is a shortcut to bankruptcy.
This is how you plug the holes:
✅ Track your numbers religiously (like 90% of best-in-class companies do)
✅ Build a rapid-response sales system (10 minutes or less beats 47% of movers)
✅ Start with one lead provider, master it, then expand
✅ Focus on profit per lead, not just cost per lead
Do it all in SmartMoving, the moving software that books jobs and crunches numbers, even while you're off the clock. See why thousands of movers swear by it.👇
