Email Marketing for Moving Companies: No Nonsense Guide

You don't need a marketing degree to book more revenue. Here's everything you need to know.

For moving owners, sales reps, and office managers, marketing can feel like a beast. There's so much to do. And is any of it working?

Marketing is a job for experts. Something that requires a team, an agency, and expensive software. 🫠

Right?

Here's the truth: you don’t need to be Steve Jobs to run campaigns that book more moves and grow your business. 

With just a few basics under your belt, you can turn email into one of your most effective (and affordable!) sales tools, especially when it’s automated. 

Email marketing is practically free. It's only costs a couple hundred bucks, and it's 25% of our revenue. That's huge ROI.

- Zane Ponsetti, Owner, Wildcat Movers

This guide breaks down the marketing metrics that matter most and explains how tools like Smart Marketing make it easier than ever to drive results without working overtime. 

Why email marketing works for movers 

Email marketing isn't as flashy as paid ads, SEO, or social media.

But for movers, email is a low cost, high return way to: 

• Follow up with leads 
• Stay top of mind after a move 
• Upsell services like packing or storage 
• Drive repeat and referral business 

It’s especially powerful when automated, so you can keep campaigns running in the background while you focus on jobs. 

Email marketing metrics to watch

If you’re new to marketing, here's what matters most: 

1. Emails sent 

The total number of emails you send in a campaign. If you send one email to 1,000 people, your count is 1,000. 

2. Emails delivered 

How many of your sent emails actually reached inboxes. Emails can fail to deliver because of invalid addresses or spam filtering. A high delivery rate (95%+) is a sign of good list health and deliverability. 

💯 Pro tip: Using a verified domain or subdomain like Smart Moving provides improves delivery rates. 

3. Open rate 

How many people opened your email, usually as a percentage of total delivered. For example, if you send 1,000 emails and 250 are opened, that’s a 25% open rate. 

• A good open rate for movers is between 20-30% 
• Subject lines and sender reputation greatly impact this metric 

4. Click through rate (CTR) 

How many people clicked on a link in your email. This tells you how compelling your message and offer were. 

• A typical CTR for email campaigns is 2-5% 
• Higher click rates often lead to more booked jobs and upsells 

5. Marketing attribution 

How you connect your marketing activity to business results. Instead of just tracking opens and clicks, attribution shows you: 

• Which campaigns led to booked jobs 
• How much revenue you earned from referrals 
• Whether upsells happened after a campaign 

With a platform like Smart Marketing, ROI tracking is built in, so there's no need to guess what’s working. You know—with confidence.  💪

6. ROI (return on investment) 

Your most important marketing metric. ROI shows how much money your marketing brought in compared to what you spent. 

Example: 

• You spend $200 running a campaign 
• That campaign leads to 3 moves worth $4,500 total
• Your ROI = ($4,500 - $200) / $200 = 2,150% 

‼️That's massive ROI compared to high-cost marketing channels like paid ads. 

Automated campaigns = hours saved

Running effective email campaigns doesn't mean you have to be a 24/7 marketer.

With automation, you can: 

• Set up campaigns once and let them run on their own 
• Automatically trigger follow ups when a lead goes cold 
• Promote upsells at the perfect time, like between booking and move day 
• Reengage past customers 6-12 months after their move

What makes Smart Marketing different?

Smart Marketing is built directly inside your SmartMoving CRM, which means: 

You already have the customer data. Smart Marketing helps you put it to work with: 

Good marketing doesn’t need to be complicated 

We make it simple for movers to run marketing. 

Unlike loading trucks or trying to keep dispatch organized, running campaigns in Smart Marketing is easy. 

You can do it all: follow up with leads, upsell services, and win back past customers—without drowning in tasks or blowing you marketing budget. 

Plus, it's automated, so it works while you focus on the moves. 

See it in action. 👇