In the race to get more moving leads, it's tempting to throw more money at Google Ads.
Don't get me wrong: PPC is a good channel to keep in your marketing mix, but best-in-class movers swear by their SEO strategy. That's because the top 3 organic search results get 69% of all clicks on the Google Search page—14x more clicks than the top 3 paid results.
If you want to improve your SEO, a moving company blog is a great place to start.
Once you've got your blog ramped up, check out 15 more ways to get leads for your moving company.
Why is a blog good for SEO?
Your moving company blog is SEO gold. It helps you rank for keywords beyond "mover near me," while building trust with Google and customers. Here's why it works:
✅ Well-written, locally relevant blog posts increase metrics like time on page and click-through rates, sending positive signals to Google.
✅ Blog posts mentioning your service area tell Google: We’re active, relevant, and authoritative in this location.
✅ Blog posts that answer questions in Q&A format (like, "How much does it cost to move in Dallas?”) help you get found in featured snippets and AI-generated answers.
✅ Blog posts featuring local partners (like, “Top 5 realtors in Atlanta”) can earn backlinks from those businesses, boosting your local authority.
✅ Blog posts that link to your services or "Book Now!" pages boost the SEO value of those pages—and get your site visitors that much closer to booking.
Grab one of the 9 moving blog ideas below, and you'll be boosting your rankings in no time. And don't forget! Blogs make fantastic social media posts.
What should I write about in my moving blog?
You're the moving expert. Write what you know, and be helpful.
You do something everyday that most people only do a handful of times in their life. Break off a piece of that wisdom, and your credibility grows.
And get this—research comparing 4 brands found that customers were 84% more likely to choose the company that educated them. They also found these brand more trustworthy.
So, think about resources everyone needs when moving, like packing tips and moving checklists. Also think about unique specialities or services you offer.
👉Need more ideas? Check out the 50 best keywords for movers.
1. Moving tips for large, fragile, or specialty items
Stand out from competitors by covering a niche topic in your blog, like office moving or how to move fragile plants.
While other movers go after only high volume, high competition keywords, you'll scoop up a smaller group of searchers who have a specific pain you know how to solve.
This blog post on how to pack paintings speaks directly to BustNMoves’ ideal customer. So does this one from Wildcat Movers, which starts with the brilliant opening line: People in Texas love Billiards.
2. Tips for moving pets
You already know no one’s moving anywhere without their fur baby 🐶.
This is a fun topic because not only do people love their pets, they’ve also been known to have very unusual pets. Use your moving company blog to cover tips for moving a 100-gallon aquarium or custom-made chicken coop, and you'll win trust with pet lovers of all kinds.
Here’s an example from Two Men and a Truck that offers moving tips for pets like dogs, cats, birds, and gerbils.
3. How to prepare for a long distance move
Moving all your belongings—and your life—across country is stressful.
And it's nearly impossible to do alone. Customers need help. That's where you come in. Offer a detailed checklist of things they might not have thought of, like updating medical records, to make the daunting task feel doable.
This long distance checklist from Allied covers all the important bases.
4. Packing tips and DIY content
When it comes to content, nothing beats a step-by-step guide.
The reader gets tips. You get their trust 🫡.
This example from Good Greek Moving & Storage is effective for so many reasons: it uses a friendly voice, has prominent calls-to-action (CTAs), and offers genuinely useful tips the reader can use for their upcoming move. Even if they decide not to hire Good Greek this time, they'll remember who helped them.
⭐ Bonus: The customer reviews at the end really drive home their credibility.
5. Moving checklist
Here's an easy way to make your content do double duty.
Take your blog post and turn it into a printable checklist featuring your moving company logo. This gives you web traffic and branded collateral in customers' homes, keeping you top-of-mind as they prepare for their move.
It's a smart play, as you can see on UPack's blog.
⭐ Bonus: Repurpose your checklist into sharable slides and images for social media.
6. Complete guide to moving: week by week
Moving checklists and packing guides are great. Don't stop there!
Repurpose this content by rolling it into a larger week-by-week guide. Share everything your customers need to do to have a stress-free move, starting 3 months before their move date.
This guide from United Van Lines is a great example. Covering everything from budgeting and decluttering to backing up documents and researching moving companies, it's a valuable resource that keeps visitors coming back for more.
7. Guide to hiring movers
Trust is the name of game in moving.
By providing an objective guide to finding and hiring professional movers, like this one from Bekins, you'll be the one answering customers' biggest burning questions—while boosting confidence in your services.
This topic is choice because thousands of searchers are out there asking, "How much does cost to hire movers?" That traffic could be yours.
8. Complete rundown of moving costs
Most people don't know how much it costs to move. So they head to Google.
Showing up with a transparent breakdown of costs gives you the opportunity to address concerns and describe a great move experience before the sales call.
Like this example from Let’s Get Moving. They offer searchers a detailed guide to every possible moving cost—by city. Start with one and scale to all your locations.
9. Guide to relocating
The #1 most effective way to launch a content marketing strategy is to put yourself in your customer’s shoes.
Some are the early stages of planning a move. Others have already chosen their dream city and started stockpiling moving boxes.
Tri-Star Moving’s blog helps customers every step of the way, including how to decide where to move, how to make the move, and how to adjust your routine when you get there.
Grow your blog, win on Google
Google loves content.
Even if you're following all the rules of SEO—like updating your Google Business Profile, driving new reviews, and optimizing your webpages—a moving company blog gives you extra firepower. Plus, it gives you opportunities to show up more often (and higher up!) on Google.
