Let’s be real.
When you’re running a moving company, marketing probably isn’t at the top of your list. You’re booking jobs, managing crews, chasing payments, and squeezing in paperwork late at night.
But here’s the thing: if you want your phone to ring more, you have to show up when people search for “movers near me.” These days, people look you up before they reach out, and if they don’t like what they see—or worse, don’t see anything at all—you better believe they’re moving on to the next company.
Luckily, you don’t need a budget, a degree, or a TikTok strategy. Here are 5 super simple ways you can rank higher and book more jobs.
Once you're climbed up the Google charts, check out 15 more ways to get leads for your moving company.
1. Google your business right now
Start with a quick gut check: Google the phrase “movers near me.” What comes up?
- Are you showing up on the first page?
- Do you have over 100 reviews yet? (If not, that’s your first goal)
- Is your last review from more than a month ago?
❓Why does it matter? Google loves consistency, and so do your potential customers. Both are looking for recent proof of great service, fast responses, and happy outcomes. Google ranks businesses higher when it sees a consistent flow of recent reviews. If your last review is from Christmas and it’s May? That can be a red flag. People want proof that you’re still out there doing good work right now.
🏆 Quick win: Compare your Google Business Profile to three competitors in your area. Who has more reviews? More stars? Start there. Set a simple goal—beat the guy next on the list.
2. Reply to every review—even the bad ones (especially the bad ones!)
Replying to reviews isn’t just polite, it’s powerful. It tells both customers and Google that you’re paying attention and taking action seriously. Responding builds trust. Google sees it, your customers see it, and as an added bonus, it puts you higher in search results.
- Thank the happy ones.
- Calmly address the rare negative ones (don't get defensive—future customers are watching).
- Mention location and service keywords naturally: “Thanks for choosing us for your Dallas-to-Austin move!”\
🏆 Quick win: Carve out 10-minutes a day for your “review response” routine. Set reminders so you don't forget. Do it over your morning coffee or before you scroll through your emails. It’s a small action with a big impact.
3. Ask for reviews the moment the job is done
Not later. Not the next day, when your customers are elbow deep in packing paper and re-organizing the pantry. Ask then and there, when they are the happiest and grateful that their move is done.
Gamify it and tie reviews back to your team’s performance. If your crew knows they get a bonus for every 5-star review, guess who’s going the extra mile?
🏆 Quick win: Create a saved text in your phone. Send the review link to the customer before you leave the job site and mention that your team gets recognized for great feedback.
🌟 Bonus: Print a small card with your QR code and hand it to the customer with the final walk-through. Or even better, put the code right on your crews’ company shirts.
4. Post to Facebook for likes. Post to Google for leadsIf keeping up with Facebook, Instagram, and TikTok feels like one more job you don’t have time for, skip them—for now. But you do need to post to your Google Business Profile.
Why? Because it’s Google’s playground. Of course they reward businesses that post on their platform. Adding a crew photo, a moving tip, or a customer quote to your Google Business Profile every week signals to Google that your business is active and worth showing up in search.
🏆 Quick win: Post THIS WEEK if you haven’t already! It could be your crew in action or a review that you’ve been obsessing over. To increase visibility, tag the city you’re in, too.
5. Track what’s working
You don’t need complex analytics—only to pay attention to patterns. If more people are saying, “I saw your reviews” or “I found you on Google,” you’re doing something right. Ask every new lead how they heard about you and write it down. Over time you’ll be able to see what’s driving calls.
🏆 Quick win: Create a column in your job log or spreadsheet: “How They Heard About Us.” Track it from every call, every form, every text. After 30 days, you’ll know exactly where to focus.
When it comes to your reputation and online presence, it’s no longer a nice to have but a need to have. Start with the basics. Be present, stay consistent, and watch the magic happen.
Want to turn your online reputation into your best sales tool?
You’re already knocking out tough moves and making customers happy. SmartMoving helps more people see it.
Our Online Reputation Management tool makes it simple to turn your great reputation into more jobs. It shows you how you stack up against local competition, helps you get more 5-star reviews, and tracks and rewards which crew members are earning them. Use AI to write your review replies—and post content to your socials for you.
Watch how it work in this 2-min quick tour👇.
Then schedule a chat with one our experts to turn your reputation into a real growth machine.
