The moving industry is full of challenges, from seasonal work to fierce competition.
To stay afloat, moving companies must create innovative strategies. But where to start?
Here are ten ways to elevate your moving company's sales and profitability game. And when incorporated with tools like SmartMoving, the sky's the limit!
1 | Partner with Local Realtors
Realtors are constantly working with individuals and families on the move. Establishing a relationship with them can serve as a steady source of referrals.
When a realtor recommends your moving service, it creates a win-win: they provide value to their clients, and you get business.
Ever considered referral fees or commissions? This extra incentive can take this partnership to new heights. Learn more about creating effective referral partnerships.
2 | Collaborate with Apartment Complexes
Think about this: What if your move-out or move-in offer found its way into apartment lease paperwork? This could be an absolute lead generation goldmine.
Start by negotiating this arrangement with local apartment managers – you’d be surprised how beneficial it can be for both businesses.
3 | Leverage Social Media Influencers
With the social media boom, influencers wield significant sway over local audiences. Consider partnering with them to promote your services.
From IG stories of your team in action to a shoutout on Facebook, this online exposure can boost your reach.
We understand that “Instagram influencers” and “moving companies” aren’t two phrases you’re likely to see in the same sentence, but many companies are leveraging it – and it’s working.
Here’s an article explaining the process, including a real-world example of how Roadway Moving used the audience of Isabel Tan to skyrocket their growth.
4 | Engage with Storage Unit Complexes
As of the time we are writing this, the housing market is at an unprecedented high with record-setting supply shortages.
It’s not uncommon to see folks sell their homes for a hefty sum and rent something small while they wait for the market to cool off.
We know of multiple first-time buyers who don’t want to sign another contract but aren’t quite ready to buy a house yet, so they’re temporarily living with family. What happens to all their stuff in the meantime? More often than not, it goes to a storage facility.
Placing ads around these local hubs (or even partnering with local facilities) can tap into an audience that might need moving services sooner rather than later.
It's all about being visible where potential customers are.
5 | Take Advantage of New Real Estate Listings
Getting notified about new listings in your area can be a game-changer. Armed with this info, send out postcards introducing your services.
As folks are looking to move, your timely offer might just be what they need.
6 | Tap into the College Market with Storage Deals
University semester end often means one thing: students scrambling for storage and moving solutions.
Partnering with local storage units to offer specialized packages can translate to repeat business each year.
7 | Cultivate Referrals Proactively
Remember that fantastic move from two years ago? Keep in touch! From handy fridge magnets to periodic newsletters, brainstorm creative ways to keep your brand fresh in their memory.
Active referral-seeking is more fruitful than passive waiting. Here's a deep dive into creating a referral-centric sales process.
8 | Elevate the Customer Experience
In the moving industry, the little things can make a big splash. Consider enhancing your services with personalized touches, such as handwritten notes or a small but memorable gift (like a succulent!). These can leave a lasting impression and lead to positive online reviews.
Plus, what moving company goes above and beyond like that? Little gestures like that go a really long way.
9 | Utilize Online Marketing Strategies like SEO
Search Engine Optimization (SEO) isn't just tech jargon—it's a tool to help bring in moves.
Though the immediate outcomes of pay-per-click (PPC) ads can be tempting, the enduring presence of SEO is a sustainable strategy.
Blending the strengths of both PPC and SEO can pave the way for success.
10 | Build a Robust Local Business Network
Ever considered launching a local business networking group? It's more than just exchanging business cards; it's about forging strong community ties and tapping into a reservoir of potential customers.
By collaborating with local businesses, you open up ways for mutual benefit and growth.
Imagine a scenario where a client at the local hair salon mentions their upcoming move. If the salon owner knows about and trusts your moving services, a quick recommendation can seamlessly change that casual conversation into business for you.
And this ripple effect can happen with multiple local businesses, from cafes to gyms, broadening your reach in the community.
Establishing such a network propels your brand's presence in local circles and fosters a sense of mutual support among community businesses.
Final Thoughts
Boosting sales and profitability isn't just about hard work—it's about working smart. By innovating your strategies and leveraging partnerships, your moving company can not only survive, but thrive.
Inspired? Try out these strategies and let us know how they work for you!
And if you're looking for an all-in-one moving software to aid in your growth journey, don't forget to explore what SmartMoving has to offer.
