- 13 Sales Scripts That Book More Moves—Without the BS
- No Awkward Cold Calls. These Scripts Make Booking Easy
- Keep the Deal Moving: Talk Tracks for Common Objections
- Outreach That Closes: Best Practices for Email, Calls & Texts
- All Your Sales Tools, Right Where You Need Them
- FAQs: Sales Templates for Moving Companies
13 Sales Scripts That Book More Moves—Without the BS
The fastest-growing movers don’t just work harder. They work smarter. These 13 ready-to-use sales scripts were built for real moving teams to respond fast, follow up consistently, and win the jobs that actually pay. No fuss, no fluff. 🙅🏼
Just real conversations that convert.
No Awkward Cold Calls. These Scripts Make Booking Easy
Built to close. Ready to use.
👉Grab all 13 proven scripts in this copy-ready Google doc.
1. New estimate request
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📞 CALL Hi @FirstName, thanks for reaching out to @CompanyName. Is now a good time to get your estimate started? I’ll ask a few fast questions to build an accurate quote. We can finish by phone or I’ll text you the link—what’s easiest? |
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📥 VOICEMAIL Hi @FirstName, this is @RepName with @CompanyName. I got your request for a moving estimate and would love to help you get started. Give me a call back or text when you’re free—we can get it done fast. Thanks! |
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Subject: Quick confirm for your move Hi @FirstName, Thanks for reaching out to @CompanyName. I can get your free quote started today. Can you confirm if @ServiceDate works for your move?
Reply "Yes" or send any changes + the best number and time to reach you. Once confirmed, I’ll send your custom estimate. – @RepName, @CompanyName |
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💬 TEXT Hi @FirstName—it’s @RepName from @CompanyName. Can we hop on a quick call to start your quote? Good for @Time1 or @Time2? |
2. Request inventory
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📞 CALL Hi @FirstName, @RepName from @CompanyName. I'm calling to help finalize your moving quote. Can I confirm a few details—like home size, stairs, and any large items? It’ll take 2 minutes tops. This helps us avoid surprises and keep your price accurate. |
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Hi @FirstName, To finalize your quote, please enter your rooms and items here: @InventoryLink (takes ~3 min). Prefer a quick call? Reply CALL and I’ll walk you through it. – @RepName, @CompanyName |
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💬 TEXT Hi @FirstName—@CompanyName here. To finalize your quote, tell us your home size, stairs/elevator info, and heavy items: @InventoryLink |
3. Provide estimate
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Subject: Your moving estimate from @CompanyName Hi @FirstName, Based on your details, your estimate is @EstimateAmount for @ServiceType. – @RepName, @CompanyName |
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💬 TEXT @FirstName—your quote from @CompanyName is ready. View + sign: @QuoteLink. |
4. Follow-up reminder
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📞 PHONE Hi @FirstName, @RepName from @CompanyName here. Just checking in on your quote for @ServiceDate. We’ve got limited crew slots left for that day—ready to approve? |
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📥 VOICEMAIL Hi @FirstName, it’s @RepName with @CompanyName. Just checking in on your quote for @ServiceDate—we’ve still got a crew available for you, but spots are going quick. Call or text me back if you’d like to move forward. Thanks! |
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Subject: Quick check-in on your quote Hi @FirstName, Just checking in on your quote for @ServiceDate. Spots are filling fast—ready to lock in your crew? Here’s your link: @QuoteLink – @RepName, @CompanyName |
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💬 TEXT Hi @FirstName—ready to lock in your crew for @ServiceDate? We’re booking fast. Review your quote here: @QuoteLink |
5. Offer valuation coverage
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📞 PHONE Hi @FirstName, @RepName from @CompanyName here. I'd like to take a moment to walk you through coverage options for your upcoming move. Is now a good time? Our company prides itself on having a very low claims. That said, we move millions of pounds of furniture each year, and sometimes things get damaged. With Full Value Protection, your items are repaired or replaced at full value. Most customers opt for this added protection—especially for higher-value items. Want me to include this in your quote so you have the option? We can always adjust it to match your budget. |
6. Deposit reminder
| 📫 EMAIL Subject: Action needed: confirm your move date Hi @FirstName, To confirm your crew for @ServiceDate, use this link to pay your deposit: @DepositLink – @RepName, @CompanyName |
7. Virtual survey reminder
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📞 CALL Hi @FirstName, @RepName from @CompanyName. Just confirming your virtual survey for @SurveyDate @SurveyTime. It’s a short video walkthrough—need me to resend the link or answer any questions? |
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📥 VOICEMAIL Hi @FirstName, this is @RepName from @CompanyName. Just a reminder your virtual survey is set for @SurveyDate @SurveyTime. If you need to reschedule or have questions, feel free to call or text me. |
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Subject: Reminder: your virtual survey Hi @FirstName, Just a reminder that your virtual survey is scheduled for @SurveyDate at @SurveyTime. Use this link to join: @SurveyLink Most of our customers find this step helps avoid surprises on move day. Let me know if you need to reschedule. – @RepName, @CompanyName |
8. Move day check-in
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📞 CALL Hi @FirstName, just checking in for your move tomorrow. We’re set for @ServiceDate (@ArrivalWindow). Can I confirm parking access for the truck? Any fragile or specialty items we should move first? |
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📥 VOICEMAIL Hi @FirstName, it’s @RepName from @CompanyName. Just a quick move-day check—we’re set to arrive during your window tomorrow. Let me know if there are any building access notes or changes. Text or call me back if needed. |
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Subject: Your move-day details Hi @FirstName, We’re set for your move on @ServiceDate. Our crew will arrive between @ArrivalWindow. Before we arrive, please:
Doing this helps us start right on time. – @RepName, @CompanyName |
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💬 TEXT Hi @FirstName—We’re confirmed for @ServiceDate (@ArrivalWindow). Is there parking access @OriginAddress and @DestinationAddress? Reply YES or ask questions. |
9. Weather advisory
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Subject: Weather update for your @ServiceDate move Hi @FirstName, We’re watching the forecast—@WeatherEvent is expected around @ServiceDate. Your safety and the protection of your home and belongings are our top priority. What this means:
Choose what works best:
Reply to this email or use the reschedule link above. Feel free to call/text me @CompanyPhone. We’ll keep you posted as the weather develops. – @RepName, @CompanyName |
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💬 TEXT Heads up: Weather expected on @ServiceDate. Want to: (1) Proceed as planned (2) Shift time or (3) Reschedule? Reply 1/2/3 or CALL to confirm. |
10. Payment reminder
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Subject: Final payment for your move Hi @FirstName, Just a quick reminder—your final move balance of @BalanceAmount is due. Pay securely here: @PaymentLink Thanks again! – @RepName, @CompanyName |
11. Review request
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Subject: How did we do? Hi @FirstName, If you had a great move with us, a quick review would mean a lot. Most of our jobs come from referrals. Your review helps others find us. You can leave one here: @ReviewLink If anything wasn't perfect, reply here and we'll make it right. Thanks! – @RepName, @CompanyName |
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💬 TEXT Thanks for trusting us with your move. Could you leave a quick review? @ReviewLink. If anything wasn't perfect, reply here and I'll help. |
12. Referral ask
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Subject: Know anyone else moving? Hi @FirstName, If you know someone planning a move, send them this link: @ReferralLink. You’ll get @ReferralOffer when they book. More than half our moves come from referrals—thanks for helping us grow! – @RepName, @CompanyName |
13. Make it right
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📞 CALL Hi @FirstName, this is @RepName with @CompanyName. I’m really sorry to hear about the issue during your move on @ServiceDate. I appreciate you bringing it to our attention—let’s get it fixed. Do you have a few minutes to go over the details? Here’s how we handle this:
You can help us move faster by uploading photos. Want me to send you that link? You’ll hear from @ClaimAssignedToName at @ClaimAssignedToEmail within 1 business day. Please hold onto any damaged items and don’t attempt repairs just yet. |
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📥 VOICEMAIL Hi @FirstName, this is @RepName from @CompanyName. I heard about the issue with your move and I’m really sorry you had that experience. I’d like to help resolve it quickly—please give me a call or text back when you can. Thank you. |
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Subject: We’re on it: Let’s make this right Hi @FirstName, I’m sorry to hear about your experience with @CompanyName on @ServiceDate. That’s not what we stand for, and we appreciate you giving us the chance to make it right. What happens next:
Prefer a quick call? Reply with the best time/number. Or schedule a virtual assessment here: @ScheduleLink If you’ve already submitted a claim, your reference is @ClaimNumber. Thanks for your patience—we’ll work fast and fair to get this resolved. – @RepName, @CompanyName |
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💬 TEXT Hi @FirstName—thanks for reporting the issue. Please upload photos: @PhotosUploadLink and submit details here: @ClaimFormLink. A claims specialist will follow up in 1 business day. Text or call with questions: @CompanyPhone |
Keep the Deal Moving: Talk Tracks for Common Objections
“You’re too expensive.”
Prospect: I’m not sure I can afford your services right now. Is there any way we can reduce the cost?
You: Totally understand wanting to save where you can. Quick question—are you looking for the lowest price or the best outcome for your move?
We’re not the cheapest, but we’re known for showing up on time, protecting your stuff, and actually making moving day easier—not worse.
“I need to check with my spouse/partner.”
Prospect: I need to speak with my partner first. Can I get back to you later?
You: Absolutely—moving’s a big decision and you’ve got to be aligned. Want me to give them a quick call or shoot over a breakdown they can review? Makes the convo easier on your end.
“We got a lower quote from another company.”
Prospect: We actually ended up getting a lower quote from another company, so we’re gonna go with them.
You: Totally fair—you should compare. Just a heads-up: not all quotes cover the same things. Ours includes a trained crew, padding, disassembly, and a clear timeline.
If you want the cheapest, I totally get it. But if you’re after a move that’s low-stress and damage-free, I’d love to show you how we do it.
“My friend/cousin/neighbor is helping me.”
Prospect: We actually decided to have our friends help us so we can save money.
You: You’ve got good friends! Just one thing to consider: they probably aren’t bringing floor protection, dollies, or liability coverage.
We’ve had a lot of folks circle back after a tough DIY attempt. Want me to keep your quote on file in case plans change?
Outreach That Closes: Best Practices for Email, Calls & Texts
| Best Practice | Call | Text (SMS) | |
|---|---|---|---|
| 1 clear CTA | 1 action per email (e.g., “View Quote” or “Pay Deposit”) | End every call with a next step: “Can I text you the link to approve?” | Include one action per message (e.g., “Reply YES” or “View Quote”) |
| Social proof early | Use trust builders in first 2 lines (e.g., “Rated 4.9/5 by 900+ movers”) | Mention briefly if overcoming objections: “Most choose us for our reviews.” | Optional—but include links to reviews if following up post-move |
| Urgency without pressure | Use phrases like “Crews filling fast” or “Limited slots for [MoveDate]” | Reference real-time demand: “That day’s almost full—we’ve got two crews left.” | Use soft urgency: “Only 2 crews open on [MoveDate]—want to lock it in?” |
| Personalization | Add [MoveDate], [Job Type], [From/To Address], [Crew Count] into body | Start with their name + job details to build rapport | Use name + 1 key detail (e.g., “Hi John—quote for your 3BR move is ready.”) |
| Follow-up cadence | Use 2+1 method: 4hr, 1 day, 1 day + 6hr after quote | Schedule callback or reminder during call | Space SMS touchpoints to avoid sounding spammy (e.g., Day 0, 1, 3) |
| Respect their time | Keep it short—4-5 lines max, skimmable layout | Ask “Is now a good time?” up front | 1 screen max; use sentence-case, not full caps |
| Tone: friendly, not pushy | “Here to help when you’re ready” tone works better than “Book now” | Be helpful: ask permission before pitching | Never text more than once per day unless asked |
All Your Sales Tools, Right Where You Need Them
Let’s show you how to turn sales into a profit engine. Just like the pros do it.
These scripts are just the start. With SmartMoving, your team gets the tools to follow up faster, stay on message, and close higher-margin jobs—without adding headcount or chasing leads that go nowhere.
FAQs: Sales Templates for Moving Companies
Q: Do my reps have to follow the script exactly?
Nope—but they do need to stay consistent.
Scripts aren’t about reading word-for-word. They’re guardrails to make sure every rep hits the key points that move the sale forward. Use these as a base, coach around them, and track what’s working. The goal? Consistent bookings, not robotic calls.
Q: What’s the best follow-up cadence?
We recommend the 2+1 rule.
Follow up:
- 4 hours after the estimate
- 1 day later
- Then 1 day and 6 hours later
That’s the sweet spot for speed + staying top of mind without being a pest.
Q: How do I know if my sales scripts are working?
They’re working if you’re closing faster and profiting more.
Track:
- Quote-to-book rate
- Time to first follow-up
- Profit per job
Even better—SmartMoving connects it all in one place, so you can see what scripts, reps, and channels actually drive results.
Q: Can AI really help me book more moves?
Absolutely.
SmartMoving’s built-in tools like Smart Scout make sure no lead falls through the cracks. Think: 24/7 coverage, instant responses, and sales handoffs that don’t drop the ball.
Q: What’s the #1 tip to get more bookings this year?
Keep it simple, fast, and customer-first.
Route every inquiry within 10 minutes. Automate reminders. Track follow-ups. And use scripts like these to stay sharp and focused on the jobs that actually drive profit.
© 2024 SmartMoving Software
