Why Pink Zebra Moving Trusts SmartMoving to Run 21+ Franchises

Hayden Patton in front of a Pink Zebra Moving truck

RESULTS WITH SMARTMOVING

🚀 21+ franchises on 1 platform ⏰ 10-15 hrs/wk saved on reporting

Overview

As head of branding, marketing, and customer experience, Hayden Patton’s top priority is supporting Pink Zebra Moving’s fast-growing franchises. Some franchise owners come with decades of moving experience. Others, none. Hayden’s job is to make sure all of them can succeed. That’s why she loves SmartMoving—anyone can use it.

“We want to offer tools that make it as easy as possible for our franchisees to serve their customers. With sales, estimates, reporting, and now marketing built-in, SmartMoving is all those tools in one.”

- Hayden Patton, Director of First Impressions at Pink Zebra Moving

About Pink Zebra Moving

Location: 9 US states
Services: Home & corporate moving, packing, delivery
Company: 21 locations

Challenge

With 21 franchises and aggressive growth goals, Pink Zebra Moving needs software that scales easily across locations—with zero reporting headaches. After leaving SmartMoving for another software, Pink Zebra Moving returned in less than a year because of all the new developments on SmartMoving’s platform.

We went with another software. It didn't do what we thought it would do. Promises were made that didn't end up happening. Meanwhile, SmartMoving added so much to their platform, and they give us clear picture of what's coming."

Solution

Back with SmartMoving, Hayden couldn’t be happier.

“We have the best customer success manager, Nidasha. Many of our franchisees go directly to her. She helps every new location get up and running. The SmartMoving Academy is great, too, for continued training.”

Why SmartMoving won:

Real people who really help
Reporting in minutes, not hours
Pricing engine—"the best we've seen"
Easy to onboard +train + manage new locations
Transparency on new features (and when they'll drop)

How SmartMoving helped

✅ Custom reports save hours

Manually pulling performance metrics for 21 franchises? That eats 2-3 hours a day, easy. Growing as fast as Pink Zebra Moving is, it just wasn’t sustainable.

With Smart Insights, the game has changed:

One report, all locations
Updated automatically
No copy, pasting, or exporting

✅ Onboard and train like champs

When new franchises sign on, SmartMoving’s success team helps onboard them. Then franchisees master the system with SmartMoving Academy.

Self-guided tutorials
Role-based learning tracks
Free with SmartMoving

✅ Marketing makes the brand shine

You probably noticed—Pink Zebra Moving’s brand is bold. Being able to customize everything that touches customers is huge. That’s why they love SmartMarketing:

Fully branded emails
More touch points with customers
Campaigns that don’t need babysitting

“Moving sucks. We want to change that. We want to be different. That’s what our brand is all about. So, having a system that lets us customize these experiences is a big deal.”