How Net Move Crushes Marketing & Gets 3X More Reviews with SmartMoving

Baylee Net Move

RESULTS WITH SMARTMOVING

💲2m in revenue ⭐ 3x more reviews ⏰ 20+ hours saved per month

Overview

As Net Move’s first marketing hire, Baylee Thurston had her plate full. Her mission? Eliminate time-wasters and turn scattered tasks into revenue-driving results.

When she tried the reputation management tools in SmartMoving, there was no turning back. She’d found a solution that helped her steer marketing, support sales, and save 20+ hours a month.

“SmartMoving lets me manage everything I need to manage in one place: reviews, listings, socials. One log in, and it’s all right there. It saves me so much time.”

- Baylee Thurston, Marketing and Move Coordinator

About Net Move

Location: Atlanta, Georgia
Services: Local & long distance moving, packing, storage
Company: 10 trucks
Revenue: $2m

Challenge

The biggest challenge in marketing? Being too buried in busywork to do things that actually drive revenue.

That’s what Baylee Thruston stepped into when she became the one-woman marketing team at Net Move Atlanta.

Everything was ad-hoc and done manually:

Managing partners: like herding cats
Best lead sources: best guess
New reviews: here and there
5-star crew bonuses: nonexistent
Social posting: only when there was time

Solution

That all changed when Baylee discovered Smart Reputation, SmartMoving’s online reputation management suite. Now with so many of her marketing tasks automated, Baylee can actually move the needle at Net Move—not just crank through a task list.

The team at Net Move has used SmartMoving's CRM daily since 2019. When SmartMoving offered Baylee the chance to try their new reputation management features, she jumped at it.

“We’re growing, and that means improving marketing, sales, revenue, everything. When we saw the marketing tab in SmartMoving, we had to check it out.”

The first thing Baylee does each morning is log into SmartMoving, which she uses like a marketing command center to manage Net Move’s brand and programs, including:

Affiliates
Reviews
Crew bonuses
Business listings
Social profiles: Google, Facebook, Instagram, LinkedIn

Like having a personal assistant that never sleeps, SmartMoving makes it easy for Baylee to multiply her efforts.

How SmartMoving helped

✅ Reviews on autopilot: Automated reminders make review collection effortless. When new reviews come in, Baylee is notified so she can respond immediately. If she’s not at her desk, she uses AI and templated responses so there’s no delay.

“It’s not just about getting reviews. It’s about building relationships with our customers. When they take time to leave us a review—a review we asked them for—it’s important to acknowledge that and respond as soon as possible.”

Because of this level of care, past customers are Net Move’s #1 source of business.

✅ Crew scoreboard: Net Move rewards crew members with $100 for every 5-star review. Payouts are automated in SmartMoving, and Baylee updates their office leaderboard to keep the competition fired up. "They love seeing who's crushing it."

✅ Social without the stress: Before SmartMoving, Baylee spent hours logging in and out, posting the same content four different times. Now it’s loaded once and posted for her. “Everything’s connected, and I can finally start posting consistently.”

✅ Partner programs that scale: “I can do so much more with partners, thanks to SmartMoving,” Baylee says. “I can set up new partners in 5 minutes, nurture them, see who’s bringing in business, and give our top partners extra love.”

✅ Marketing metrics, no guesswork: The ROI dashboard is Baylee’s favorite feature. It shows her how much she’s spending on each marketing channel and how much return she’s getting. “I love it because it tells us our top performing lead sources.”

Results

The $2m Atlanta-based moving company is on track to beat last year’s revenue. Baylee is revving up the marketing engine while working smarter—saving 20+ hours a month.