---
title: How to Pull 80% Profit from Moving Valuation Sales
description: Stop leaving money on the table! This guide shows how to turn moving valuation coverage into pure profit while providing better protection for customers.
---

[Blog ](https://www.smartmoving.com/blog)

# [How to Pull 80% Profit from Moving Valuation Sales](https://www.smartmoving.com/blog/how-to-sell-moving-valuation-coverage)

 Written by [Briana Harper](https://www.smartmoving.com/blog/author/briana-harper) | Aug 14, 2025 10:50:00 PM

Most moving companies are [stuck at 7-10% margins](https://www.smartmoving.com/blog/moving-company-profit-margin), working harder instead of smarter. Here's what they're missing: valuation coverage isn't just protection—it's profit.

Here's the reality:

- **50% **of moves [have damage claims](https://homebay.com/moving-trends-2024/) 
- **1 in 3 **movers [don’t offer valuation](https://www.smartmoving.com/2025-state-of-moving-report)

And here's the opportunity: 

- Valuation increases job value by **5-15%** 
- Selling valuation adds **2-3%** top-line revenue
- **70-90%** of the valuation sale is pure profit

If you're doing 60 jobs a month and selling valuation on 35% of those jobs, here's the money math: 

- 21 jobs sold with valuation
- @ $150 ea., that's $3,150 in extra revenue
- @ 80% profit, that's **$2,520 **in your pocket

Ready to make bank like a Mariah Carey at Christmas? Here's what you need to know.

## Two types of coverage you can sell

Let's break down the two types of coverage you can offer and how to price for maximum revenue.

### 1. Released Value Protection (RVP)

- Free basic coverage required by law
- Covers $0.60 per pound
- Example: 30 lb. TV = $18 coverage 😬 

### 2. Full Value Protection (FVP)

- Premium coverage option
- Covers actual item value
- Example: 30 lb. TV = full replacement cost 👍

💯 Moving owner Tim Krupp pulls in $250k a year from valuation sales. [Grab his claims process cheat sheet here.](https://www.smartmoving.com/blog/tips-for-selling-moving-valuation-coverage)

## 5 steps to start selling valuation coverage

If you're not all-in with valuation, the results are underwhelming.

Here's your playbook to turn it into a serious revenue stream—without adding hours to your workload.

### 1. Set your pricing

The difference between 7% and 20% margins isn't just selling more—it's pricing smarter. Here's how real movers structure their valuation pricing:

- Use simple tiered pricing
- Offer multiple deductible options (no deductible, $250, $500, or $1,000)

Smart movers use this extra revenue to build a claims fund. Instead of watching your cargo insurance premiums skyrocket over a broken TV, you handle small claims in-house. 

**Pro tip: **Always list excluded high-value items (worth $100+) like jewelry and collectibles in your estimates.

### 2. Train your team

Your team can't sell what they don't understand. Here's how to fix that:

- Know your [legal limits](https://www.fmcsa.dot.gov/consumer-protection/protect-your-move/are-you-moving/liability-protection)
- Track claims by crew
- Offer bonuses for claims-free jobs

Don’t forget to make coverage options crystal clear:

- Released value ($0.60/lb.) vs. actual cash value
- What's covered (and what's not)
- Your liability for customer-packed boxes
- Update [all your sales scripts](https://www.smartmoving.com/moving-company-sales-scripts)

### 3. Update your process

Let's talk about paper forms and lost revenue. Every time your crew can't offer coverage on-site, you're losing money. Here's what top movers do: 

- Switch to [digital inventory](https://www.smartmoving.com/smart-estimates)
- Add valuation options on every estimate
- Enable [on-site sales](https://help.smartmoving.com/en/articles/10670586-how-crew-members-can-add-valuation-charges-in-the-app) in the crew app

### 4. Promote it

Your customers want protection—they just don't know to ask for it. Here's how you get ahead of it: 

- Add a "Protection Options" page to your website 
- Share real claim stories on [social media](https://www.smartmoving.com/blog/social-media-post-ideas-moving-companies)
- Offer at multiple touch points (follow up calls, text reminders, upsell campaigns) <https://www.smartmoving.com/blog/tips-for-selling-moving-valuation-coverage>

**Quick win: **Add this line to your quotes: *"Most customers choose full coverage for total peace of mind."*

Some movers even offer [explainer videos](https://www.youtube.com/watch?v=nKeGo6wzBmQ) to help customers understand their valuation coverage options in less than two minutes.

### 5. Keep it simple

Remember, moving is stressful. The more you reduce the chaos for customers, the better.

Keep the process as seamless as possible:

- Streamline paperwork
- Use digital forms
- Automate follow-up

Using [moving company software](https://www.smartmoving.com/) like SmartMoving keeps everything organized and on track:

- Job details and documents = centralized 
- Customer portal = easy to sign and pay
- Upsell opportunities = triggered automatically

The result? Simple for customers, efficient for you.

## Make smart moves to boost your profit

Most movers work their tails off for barely any profit. SmartMoving changes the equation.

Our profitability platform helps you:

**✅ Add valuation to quotes** with one click  
**✅ Track coverage and claims** automatically  
**✅ **Join thousands of movers who've **doubled their margins**

Book a tour to see it live.👇

<https://www.smartmoving.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ5RVkAXastbF5M89cApfIvfsgyh6enT3YepsQ1t%2BOihsQYspORKpguoxwzgPzloB3V%2Bh5jGW%2FjGbzkOf7jeyoTosZ8OhGhWMOGKNfK9iJgYQEB31nmgJjL9ou71C4U%2FaD4%2Fb1oJJNNr5%2B7kWppokOgNXrNcKR1HhVcU9Z2PcHRUL22&webInteractiveContentId=190363723799&portalId=496071>

[View full post](https://www.smartmoving.com/blog/how-to-sell-moving-valuation-coverage)

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