MG Moving Case Study

Overview

After 25 years in residential moves, My Guys decided to expand into commercial work. With that came a full rebrand to MG Moving Services. New service lines. New markets. Big ambitions.

To pull it off, Marketing Director Andy Lopez needed systems that could actually scale with the vision. SmartMoving became the backbone—connecting sales, marketing, dispatch, and operations in one platform built to turn leads into profitable jobs.

“10% growth in the last two years—that’s huge given the economy and real estate market. SmartMoving helped us tighten communication and processes across the board.”

- Andy Lopez, Marketing Director @MG Moving

About MG Moving

Location: Virginia, Maryland, Florida
Services: Residential + commercial moving, packing, storage
Company: 4 locations, 90 trucks, 175 employees
Revenue: $30m

Challenge

Marketing across four branches isn’t just about generating leads. It’s about making sure HQ can support each location and see what’s actually working.

“Before SmartMoving, we had almost no data tracking. Now we know exactly how many leads come in, how many close, and how much revenue we’re booking. It’s beautiful.”

MG was growing fast and needed a system that could keep up. They made the switch from Supermove to SmartMoving for one reason: it just works better.

Why they moved:

• Easier to use
• “Fantastic customer support”
• Community of 1.3k+ movers helping each other
• Automations that save time, not create more admin
• Reporting that gives instant clarity

“Something came up on a weekend, and we posted in the SmartMoving user group. Got answers immediately. We never had that with our last system.”

How SmartMoving helped

✅ See every KPI in one click

Disconnected marketing? Not here.

Andy gets instant visibility into:

• Booked jobs by service date
• Sales performance by branch and rep
• Marketing ROI by campaign and source

No spreadsheets. No bottlenecks. Just answers.

✅ Launch campaigns in minutes, not days

MG runs email campaigns inside SmartMoving. 

It’s easier than Mailchimp—and faster:

• No list exports
• No ‘limit exceeded’ errors
• Templates built for movers

“Before, I had to chase someone for a list or build it in Excel. Now? I just filter my segment and it’s ready to go.”

✅ Support from people who give a damn

• Success managers know moving
• Feature requests actually get built
• Fast answers, zero ghosting

SmartMoving is just awesome. It’s not like talking to bots behind a screen—it’s people who know our world and actually help.”

Results

Andy’s mission: better results, lower spend. With SmartMoving, it’s not guesswork. It’s data-backed, margin-smart marketing.

• 65% lower marketing spend
• $800 higher average job value
• 6% higher close rate

Ready to crush your numbers? Book a SmartMoving tour to get started. 👇