This year, movers from our 2025 Moving Report named Facebook (not Google) their #1 lead source.
Surprising? Not really.
The world's largest social platform cracked record numbers this year with over 3 billion monthly active users. And yet: only 24% of movers are running ads on Facebook—which means the playing field is WIDE OPEN.
Ready to turn your social networking skills into savvy advertising and more booked jobs?
Let's go.
👉 Need more moving leads? Check out the 15 best lead sources for movers.
(Spoiler! Facebook ads is one of them.)
Google Ads answer a question. Facebook Ads spark a conversation.
Google Ads are intent-based. You bid on moving keywords like "best moving company in Greenville" or "apartment mover near me" and Google serves up your paid search results. These leads are hot—they're actively looking. That’s why Google Ads typically deliver faster conversions.
Facebook Ads are interest-based. You target people by zip code, homeowner status, whether they just got engaged... big life changes. Even if they're not searching for movers yet, your ad plants the seed. It’s a long game with powerful ROI when you get the creative and targeting dialed in.
TL;DR:
For most movers, the smartest play is using Google Ads to catch the active buyers and Facebook Ads to build future demand.
👉Already know this stuff? Jump ahead to Facebook Ads: 201 guide.
Average movers spend $6,300 a month on ads, according to our data.
How much should go to Facebook? Roughly 20-30%.
Here's how you might break down your total ad budget:
| Channel | Budget | Strategy |
| Google Ads | $4,000 | Capture high-intent leads |
| Facebook Ads | $1,500 | Retarget, build awareness, fill funnel |
| Angi's List / Yelp | $450 | Show up in trusted directories |
| Direct mail | $350 | Target high income / new move-ins |
Start with $15-$50/day—enough to see results without lighting money on fire.
‼️ Important: Don't just throw money at Facebook. What matters is your your message, your audience, and your follow-up system. Run lean, track results, and scale what works.
There are a lot to choose from. With a budget of $15-50/day, using them all would dilute spend and slow your results.
✅ Single image ads
Easiest to create, fast to test.✅ Video ads
Builds trust and boosts click-through rates.
✅ Lead ads
Low-cost lead gen for targeting or retargeting.
✅ Stories ads
Optional, if your mobile traffic is 50%+.
✅ Carousel ads
Works well with a higher budget ($100+/day).
✅ Messenger ads
Only if you have bandwidth to manage real-time chats.
According to Google, up to 70% of a campaign’s success is determined by the creative. Let’s look at how some of the best moving brands use killer creative to scoop up customers.
High-energy music. Drone footage. Behind-the-scenes action. This ad's a winner. With smart logo placements and up-close shots of the team, it builds trust in less than 20 seconds. 🎬
Positive customer reviews + pop of color = scroll-stopping content. Piece of Cake Moving & Storage proves just how effective a single photo ad can be—especially with the right branding.
Carousels are all about maximizing engagement and ad space. College Hunks Hauling Junk and Moving does it right, with swipeable slides showing franchise leads how to become owners in 6 steps.
Narrow targeting = less wasted budget. The more precise your audience, the lower your costs and the higher your chances of turning clicks into jobs.
You're not just competing with other moving companies. You're competing with everything in the feed. You’ve got half a second to stop the scroll, so make it count.
It's not enough to show up and look good. You have to inspire your audience to take action. Here's where you turn views and clicks into quotes.
Retarget! Show “Book Now” ads to anyone who visits your site, clicks a quote button, or watches 50%+ of a video.
Only go after more Facebook leads when you're confident your sales team will catch and convert them. Without a solid sales process, more leads = more leaks.
SmartMoving helps movers respond to leads 2X faster and cut time to book by 30%.👇