The difference between smooth days and constant fires? Consistent execution.
That’s exactly what a crew scorecard creates.
Profitable moving companies use a crew scorecard to turn move-day chaos into repeatable quality—fewer claims, better reviews, and tighter margins—without turning managers into babysitters.
No micromanaging. Just the right numbers, tracked the right way.
💪Turn chaos into control. Get the free Crew Scorecard (Google Sheets template) and start tracking today.
These are the crew scorecard metrics smart operators rely on to protect margin and coach effectively.
| Metric | Target | What it matters |
| On-time arrival rate | 95%+ | Late starts cascade overtime, rushed work, and claims |
| Job start compliance | 98% clock-in within 15 min | Creates a clean, auditable timeline for payroll and billing |
| Job duration variance | ±10% vs. estimate | Flags pricing issues, scope creep, and training gaps |
| Customer rating (CSAT) | 4.7+ | Drives reviews, referral, and repeat business |
| Crew error incidents | <1 per 20 jobs | Preventable damage kills margins fast |
| Upsell capture rate | Optional | Add-ons lift profit without adding labor |
| SOP Compliance | 100% | Photos and checklists protect you from disputes |
Late starts don’t stay small. They turn into paid idle time, rushed packing, and angry customers. Fix mornings and you fix margin.
Clean start times tighten payroll, protect billing, and shut down disputes before they start.
High variance isn’t just a crew problem—it’s usually a pricing or scoping problem. A good crew scorecard exposes both.
Review variance weekly with ops and sales
Movers with strong review systems see up to 30% more inbound leads. Reputation compounds.
In our survey of 450+ movers, only 29% keep claims under 1%. Tight systems put you in that group.
No hard selling. Just good service. Valuation and packing are high-margin wins when logged correctly.
SOPs aren’t paperwork—they’re profit protection. A crew scorecard keeps them from slipping.
You don’t need a meeting marathon. A quick ops recap or 1:1 covers it.
Coach what you see repeatedly.
👏 Public props. 🔧 Private tune-ups.
Pay for outcomes customers feel and margins reflect.
When your crew scorecard ties to pay, attention follows.
Clear. Fair. Consistent.
If you’re off, don’t panic. Tighten process before throwing money at it.
You don’t need more people to get better results. You need tighter execution.
A simple crew scorecard turns:
Ready to make move-day run like a Swiss watch instead of a fire drill?
SmartMoving connects pricing, dispatch, crew, reviews, and payroll—so the scorecard fills itself and your team focuses on the work.
See it live.👇
Reframe it. This isn’t surveillance. It’s a highlight reel. When good work gets recognized, morale goes up.
Ratings measure how problems are handled. Claims measure how often they happen.
Fast payouts protect your reputation, but they don’t fix the root cause. To prevent repeat issues, coach the process, enforce clear SOPs, and document incidents with photo proof.
No. SOPs prevent future problems—not just today’s. Reward both quality and compliance.
Use mixed metrics—time, photos, CSAT, and incidents. One number can be gamed. A system can’t.