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South Florida Movers Inner Circle: Cold Beers, Hot Takes

Written by Austin Alaniz | Sep 30, 2025 2:27:53 PM

We packed out LauderAle Brewery with South Florida’s sharpest moving company owners for one goal: swap playbooks and walk out smarter than we walked in. 

No keynote speeches. No slide decks. Just cold beer and straight-up strategy. 

Our guest speaker, Wade Swikle (also known for his franchise empire at 2 College Brothers and his coaching company Titan Up Training), dropped gems on everything from scaling smart to selling big. If you’re thinking about franchising or just trying to figure out if buying a warehouse is worth the mortgage-sized headache, this event was for you. 

What the best movers are focusing on right now

No fluff. No theory. Just actionable ideas. If you're serious about scaling, steal these.

1. Lease or buy? Choose based on margin, not ego

Some owners are buying warehouses. Others are keeping cash flexible and leasing. The smart play? Let margins, not emotion, decide. If owning ties up your growth budget, lease and stay liquid.

2. Fix your ops before you even think about selling

Your business isn’t worth much if it falls apart when you're not there. Get your ops clean now: tighten up scheduling, standardize crew expectations, and stop running it from memory and hope.

3. Franchising is the next big move

Want to scale without managing 87 people? Franchising is becoming the smart path. SmartMoving users are already using our platform as their franchise HQ with CRM, dispatch, sales tracking, all under one roof.

4. Dispatch-to-driver upgrades = field-level sanity

We heard it loud and clear: the latest improvements to SmartMoving’s field ops features are game-changers. Crews finally know where to go, what to do, and when to do it. One customer said, “It’s like my guys stopped texting me every 15 minutes.”

Coming soon: digital & descriptive inventories

SmartMoving’s Head of Product, Keith Bunch, gave attendees a sneak peek at what’s next, and it’s big. 

Digital and descriptive inventories are almost here. That means your field crews can tag, log, and document everything from grandma’s piano to last-minute add-ons, right from the app. 

  • Keith’s goal? Kill paper. Kill confusion. Kill claims. 
  • The result? Cleaner inventory. Fewer customer disputes. More margin. 

If you’ve ever lost a claim because “nobody wrote it down,” this update was built for you. 

Let’s keep the conversation going 

Huge thanks to everyone who made it out. You reminded us why we do what we do: helping real movers build real businesses they’re proud of. 

Want to join the next Movers Inner Circle event? Let us know and we’ll keep you in the loop.